Stories

Peach skies _ project XXXLUTZ - Family Putz goes Hollywood

Specializing in on-set film still photography and content creation for commercials, TV shows, and feature films, I had the honor of shooting the 25th anniversary campaign for XXXLutz.

This opportunity took me from Vienna, Austria, to Los Angeles, California, equipped with a Leica Q3 and additional gear, for five intense days on the road capturing the essence of a project developed by the agency Demner Merlicek & Bergmann, scripted and directed by Christopher Schier, and shot by cinematographer Thomas W. Kiennast.

The nature of the project—a “run-and-gun” shoot, where a fast-moving crew captures a large number of shots in a short time—required me to be fully prepared for a high-pressure environment. I approach everything in life with a cross-disciplinary mindset, so on set, with little certainty of what to expect, I focused on observing all the elements that create the perfect space for capturing movie stills.

From Los Angeles, California, through the Four Aces Movie Ranch, and all the way to Las Vegas, Nevada, I captured nearly 2,000 images, along with social media content of the Putz Family: Hubert Wolf as Max Putz, Cécile Nordegg as Linda Putz, Stephan Bauer as Putzi Putz, Chiara Jil Pisati as Ixi Putz, and Viktoria Brams as Oma Putz.

I am deeply grateful for this opportunity—for the sunsets, the special shared moments, and the incredible crew members I met along the way. Special thanks to producer Vanessa G. Türksever Schuler for trusting me and being my support system not just on this project, but beyond as well.

Check full photo project here.

@xxxlutz_at Familie Putz goes to Hollywood! 🤩 Wie der TV-Spot Dreh 🎥 mit unserer Familie Putz in Amerika hinter den Kulissen abgelaufen ist, zeigen wir dir in diesem Video. 🤗 #FamiliePutzGoesToHollywood #familieputz #maxputz #marketing #tvproduktion #kampagne #amerika #drehtag ♬ Rock and Roll Session - Canal Records JP
giant cat in a backpack with a woman looking into the camera
family of three with their giant cat are sitting on the couch while the cat is on the phone
cat on the phone looking into the camera giffamily of three with their giant cat are sitting on the couch while the cat is on the phonecat on the phone gif
A cute teenager girl in the back of the car with a giant cat who is on the phone
film crew is shooting a commercial on a sunny day with clouds
photographer with a Leica camera shooting a commercial
giant cat gaming on the phone and sitting in front of the house with a woman in jeans
a car on a commercial film set with light gears
film crew on a commercial set